A new business that has no online presence
No progression towards any type of stable growth. Every month, results are a finger-cross; hoping that customers will simply ring up to book an appointment.
Business relies mainly on Home Show and other home related exhibitions and events.
A constant up and down cycle of bookings that occasionally get results before drying up. Engagements are booked ad hoc.
We Develop A Unique
The new business is referred to us via one of our satisfied clients.
We conduct a market analysis and determine that they provide good quality products at a competitive price when compared to their competitors.
We create a streamlined sales funnel that will connect with their customers.
We create new irresistible offers.
- Multiple Ad copy
- Multiple Campaigns
- Continuous improvement on the Ad content
- One customer value is 1K – 3K on Average
- (40 – 50) Actual appointment from the leads monthly – 60 – 70% conversions rate appointment
- Cost per lead is $10 on average. From May 2020, this has been optimised down to $4 – $6 per lead
What our client say
Formula for attracting
This is 97% of your market
What stop them?
- Risk of choosing the wrong one
- Not enough knowledge on Shutters
How to reduce risks for 97% market
- First: Guarantee their desired results. (Customers want the best quality at an affordable price).
- Second: We need to offer free value.
- 7 things you need to know about shutters before you buy them (PDF – free download).
- Having a clear step-by-step process for service delivery with a guaranteed timeline.
- Show them case studies/testimonials.
- Really knowing their problem and articulating a clear bullet point list of solutions for their problem. This should include all required inputs/resources from them, and the time required, in order to justify the length of service delivery.
How to get them Interested
First, we need to change communication channel.
- Social Media is a very noisy Platform, so communication should take place on a more private Platform.
- Email Marketing with high value content on Plantation Shutter content will be the best way to keep customers interested and convert them when they are ready to buy.